Privacy & Cookie Policy

This website is operated by BSG EUROPA d.o.o.

Contact: info@bsg-europe.com

Company details (name, address, registration number, VAT) are provided on the Terms page of the website.

We may collect and process the following personal data:

• Full name

• Billing and shipping address

• Email address

• Phone number

• Order history and purchase details

• IP address and device information

• Payment-related data (processed securely via Stripe)

We do not store full credit or debit card details.

We use your data to:

• process and fulfill orders

• manage payments and invoices

• deliver products

• provide customer support

• prevent fraud and misuse

• comply with legal obligations

We process personal data based on:

• Contract performance (order fulfillment)

• Legal obligations (accounting, tax compliance)

• Legitimate interests (fraud prevention, service improvement)

• Consent (for marketing and cookies where required)

Payments are processed by Stripe, a third-party payment provider.

We do not store or have access to full payment card details. Stripe processes payment data in accordance with its own privacy policy.

We may share your data with trusted third parties only when necessary:

• Payment providers (Stripe)

• Shipping carriers

• IT and hosting providers

• Analytics and marketing providers (only with consent)

We store personal data only for as long as necessary to:

• fulfill orders

• comply with legal obligations

• resolve disputes

• meet accounting requirements

Under GDPR, you have the right to:

• access your personal data

• correct inaccurate data

• request deletion of data

• restrict processing

• object to processing

• request data portability

To exercise your rights, contact us at info@bsg-europe.com

9.1 What are cookies

Cookies are small text files stored on your device when you visit our website. They help the website function properly and allow us to analyze usage and improve services.

9.2 Types of cookies we use

Strictly necessary cookies

These cookies are required for the website to function properly (e.g. shopping cart, checkout, session management).

They cannot be disabled.

Analytics cookies

We use Google Analytics to understand how users interact with our website.

These cookies help us analyze:

• website traffic

• user behavior

• page performance

• device and browser types

Data is collected in anonymized or aggregated form.

Marketing cookies

We use Meta Pixel to measure advertising performance and improve ad targeting.

These cookies may track:

• conversions

• ad performance

• interactions with ads

9.3 Third-party cookies

Third-party services that may place cookies:

• Stripe (payment functionality)

• Google Analytics (analytics)

• Meta (advertising and tracking)

Each provider processes data according to its own privacy policy.

9.4 Cookie consent

When you first visit our website, you will be asked to accept or reject cookies via a consent banner.

Non-essential cookies (analytics and marketing) will only be activated after your consent.

You can withdraw or change your consent at any time.

9.5 How to manage cookies

You can control cookies through your browser settings, including:

• blocking cookies

• deleting cookies

• restricting cookies per website

Please note that disabling cookies may affect website functionality.

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, loss, or misuse.

We may update this Privacy & Cookie Policy from time to time. Any changes will be posted on this page.